TORONTO, May 9, 2024 (CNW Group via COMTEX) --
 Givex Corp. ("Givex") (TSX: GIVX) (OTCQX: GIVXF), a cloud-based global customer engagement and business insights platform, today released its annual Givex 2024 Consumer Survey. The findings highlight the shifting dining habits of more than 1,500 Canadians and offer insights into dining motivations, loyalty program perceptions, and comfort with the burgeoning presence of AI in the restaurant industry.
According to the survey, conducted in April 2024, the majority (82%) of Canadian diners are finding it more challenging to dine out this year owing to increased menu prices. The report underscores a noticeable shift in consumer behaviour, with nearly half (49%) of Canadians reporting they're dining out at restaurants less this year than last yearâ??a significant increase from 35% in 2023. These trends persist across all demographic groups, emphasizing the widespread impact of economic pressures on Canadians' dining choices.
Meanwhile, restaurants are incorporating artificial intelligence (AI) technology into the guest experienceâ??for instance, some are using AI-powered online order recommendations based on a customer's previous orders and preferences. AI is reshaping the foodservice industry, and the nation is divided about how it feels. A nearly even split within the public sentiment illustrates both optimism and reservation, with almost half (48%) of Canadians expressing comfort towards AI's growing role in their dining experiences.
"Amidst digital transformation and inflationary pressures, our survey reveals the driving factors behind dining decisions and emphasizes the vital role of value-centric loyalty programs and promotions for merchants," stated Mo Chaar, Chief Commercial Officer of Givex. "There's been a noticeable shift in consumer dining habits across Canada. As diners grow more discerning, it's more important than ever before for restaurant operators to attract and retain customers. At Givex, we're harnessing cutting-edge AI technologies to help businesses curate personalized messaging, drive customer engagement, make data-driven decisions, and reward guests for dining at their establishment."
Additional findings from the Givex 2024 Consumer Survey include:
Dining Motivations and Trends
Loyalty programs
Restaurant Technology
The comprehensive insights from this annual survey empower restaurateurs to adapt to changing consumer behaviour, emphasizing the importance of promotions, rewarding loyalty programs, and strategic incorporation of technology. Givex is committed to helping businesses navigate the evolving landscape through innovative solutions.
For more information about Givex, please visit www.givex.com.
About Givex The world is changing. Givex is ready. Since 1999, Givex has provided technology solutions that unleash the full potential of engagement, creating and cultivating powerful connections that unite brands and customers. With a global footprint of 132,000+ active locations across more than 100 countries, Givex unleashes strategic insights, empowering brands through reliable technology and exceptional support. Givex's integrated end-to-end management solution provides Gift Cards, GivexPOS, Loyalty Programs, and more, creating growth opportunities for businesses of all sizes and industries. Learn more about how to streamline workflows, tackle complex challenges and transform data into actionable insights at www.givex.com.
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SOURCE Givex Corporation
SOURCE: Givex Corporation
Media Contact, Logan Findlay, Talk Shop Media, logan@talkshopmedia.com, 6040-440-8999
COMTEX_452116431/2197/2024-05-09T09:00:00
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